High school football players walking the sideline in low evening sun, teammates and coaches lined along the touchline behind them.

Stories from the Sidelines

Starts with sport  ·  Connects through story

Documentary filmmaking and content for athletic programs

International Champions Cup · 2016 · Directed

For the Love
of the Game

Dawson Riverman was fourteen, kept goal with a 3D-printed hand, and had quietly decided he was done. Then John Terry called him, flew him to the Rose Bowl, and the whole Chelsea side came out to meet him on the pitch.

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Dove Men+Care · 2015 · Executive Producer

For Coach

Former players, parents and fellow coaches on what Larry Gilmer did for thousands of kids across twenty-two years at Russellville Middle School.

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Why this exists

The sport was never the story

Twenty-five years pointing a camera at people in sport, and not one of those films was ever really about sport.

From a mother in São Paulo whose voice became the way her blind son fell in love with football.

To a four-year-old who had never met anyone like him, until a professional footballer put her arm against his.

To a goalkeeper who had quietly decided he was finished, until John Terry picked up the phone and asked him to come to a match.

All the way to Ghana, where five girls left their homes to try to make something of themselves, and told me exactly what it cost them to go.

These are the stories going on behind the game, and they’re the part I’ve cared about in every organization I’ve ever worked with.

I’ve said for years that there is no Right to Dream story without the stories inside Right to Dream. Same with FIFA. Same with every club I’ve ever been around. The stories aren’t something an organization has. They’re what it’s made of.

FIFA · Sheroes · Directed

Ariana

Ariana dos Santos, eleven years old, and completely certain she is going to play for the men’s national team. Nobody in the room disagreed with her.

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How we work together

A partner, not a vendor

01

We identify story opportunities within your organization.

Alumni, coaches, families, the season no one ever documented.

02

We synthesize them into recurring content, produced throughout the quarter.

Filmed across a small number of days, released continuously.

03

We distribute it where your families and your future families already are.

Pulling them into your organization through emotional storytelling.

04

We build an audience worth partnering with.

The kind of attention that brings brands to you, instead of the other way round.

Right to Dream · Ghana · Directed

A Dream
Is Born

Francis Atuahene grew up a long way from anything that looked like a future. This was made so the people who could never get to the academy could feel what it’s like to stand in it.

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Start

Where does
your story begin?

That’s the whole first conversation. No deck, no pitch.

Or just email me — jason@storiesfromthesidelines.com